---
title: "Feature announcement: Topics"
pubDate: 2025-02-24
description: "Staying on top of your customers’ struggles just got easier."
author:
    name: 'Bartek Kuban'
    image: '/blog-assets/authors/bartlomiej_kuban.webp'
image:
    url: '/blog-assets/posts/topics_bg.jpg'
    alt: "Background image for Feature announcement: Topics"
tags: ['product']
---

Listening to your users is key, but to do it at scale — easier said than done.

Now rolling out to users on the Professional and Business plans, Topics are
here to help you do just that.

## What are Topics

Our Topics feature lets you define and track conversation subjects you want to
monitor. Our AI handles the rest by analyzing your chats and automatically
categorizing relevant conversations. It’s a simple way to stay informed about
what your users are saying, without getting lost in the details.

Here’s how it benefits you:

**Know the key subjects** : Stay on top of the main things your users talk
about, like shipping inquiries or challenges they face.

**Measure the effect of changes** : Updated your product, policies, or
interface? See how those shifts show up in your customer chats.

**Keep an eye on trends** : Notice patterns over time, like more shipping
questions around the holidays.

## How to use Topics

To set them up, go to the “Insights” page from the left sidebar and then click
“Manage Topics” tab.

Now, add Topics you want to track and their descriptions to add more details:

![A screenshot of the Insights \(Manage Topics\) tab in the Quickchat AI interface](../../assets/blog/posts/topics/topics_img1.jpg)

From now on, AI will automatically assign a Topic to matching conversations:

![A screenshot of the Topics tab in the Quickchat AI interface](../../assets/blog/posts/topics/topics_img2.jpg)

Give it a try and see what you uncover. Imagine knowing at a glance that your
latest international shipping policy update slashed the number of confused
customers by 30%, or that a quiet spike in “pricing” mentions needs your
attention.

That’s the kind of edge Topics delivers — not just data, but the kind you can
act on.

## Ready to start?

Topics are now available for users on the Professional and Business plans!
Turn them on today and let us know how they’re working for you. Have feedback
or ideas?

Share them directly with Patryk, our Product Lead, at
[patryk@quickchat.ai](mailto:patryk@quickchat.ai).

We’re all ears and excited to hear how Topics are making a difference!