--- title: "AI Agent for Instagram DMs | Quickchat AI - AI Agents" description: "Connect an AI Agent to your Instagram Professional account and it answers your DMs from your own prices, opening hours and docs. One sign-in with Instagram, no Facebook Page to link, no code, and Instagram charges nothing per message." source: https://quickchat.ai/instagram --- [ ![Quickchat AI](https://quickchat.ai/quickchatai_logo.svg) for ![](https://quickchat.ai/_astro/instagram.BJk0hAG8.svg)Instagram ](#instagram-top) [Features](#features)[Use cases](#use-cases)[How it works](#how-it-works)[Pricing](#pricing)[FAQ](#faq) [ Main site ](https://quickchat.ai/) [ Start for free ](https://app.quickchat.ai/register) [Features](#features)[Use cases](#use-cases)[How it works](#how-it-works)[Pricing](#pricing)[FAQ](#faq) [Back to main site ↗](https://quickchat.ai/) # Answer your Instagram DMs with an AI Agent Sign in with Instagram once and the Agent replies to every DM your account receives, from what you have told it about your business. No Facebook Page to link, nothing to host, and every conversation lands in an Inbox where you can take over. [ Start for free ](https://app.quickchat.ai/register) [ See how it connects ](#how-it-works) Free plan available No Facebook Page needed Nothing to host or code An Instagram direct-message thread on a phone. A customer has replied to a coffee roaster's story asking whether it shows the new harvest and how much it costs. The roaster's Quickchat AI Agent answers with the bean, the price and the stock and offers to hold a bag, the customer asks for one tomorrow, and the Agent confirms it is held under their handle until Saturday. 9,000+ AI Agents created \>80% Questions solved by AI \~1 min From sign-in to first reply ## What it does on Instagram It reads DMs, story replies, photos and voice notes, answers from your own content, and lands every thread in the same Inbox as your other channels, under the sender's Instagram name. An Instagram DM thread with a coffee roaster, with three panels beside it showing what happened behind the replies. The customer replies to a story asking about the new harvest and its price. A panel connected to that message lists the knowledge sources searched. The Agent answers with the bean, the price and the stock, and a panel connected to that reply names the knowledge base article it came from and the line it was drawn from. The customer asks about a wholesale order, and a third panel shows the thread being assigned to a named member of the team, with a control to take it over. ### Three quick messages, one answer People DM from phones, so "hi", "do you have the ethiopian" and "how much" arrive as three messages in eight seconds. The Agent waits for the pause and answers them as one question, so the customer gets one reply instead of three that overlap. ### Pause it without disconnecting An Enable Instagram toggle stops and restarts the replies with the account still connected. Access renews itself well before it expires, and Reconnect refreshes it without taking the account offline. Two more views. In the first, a customer's three quick messages are grouped into one, labelled as three messages in eight seconds read as one, and the Agent sends a single reply with the bean, the price and the grind options. In the second, the Instagram settings panel shows the connected account and the date it was connected, an Enable Instagram switch in the on position that pauses replies without disconnecting, and Reconnect and Disconnect controls. * Voice notes are transcribed before the Agent reads them. * Photos and videos reach the Agent, and it can answer questions about them. * Long answers are split across several messages automatically. ## One account, several jobs The DMs that arrive after closing time, the ones that start from a story, the ones that decide a sale, and the ones that need a person. A customer replies to a coffee roaster's story from their phone, asking whether it shows the new harvest and what a bag costs. The Agent answers with the bean, the price and the stock, and holds a bag for collection. The reply is marked as seen. Story replies ### A reply to your story is a lead Someone replies to a story about the new harvest. The text reaches the Agent marked as a story reply, it answers with the price and the stock, and offers to hold a bag. It cannot see the story itself, so it never pretends to. A customer DMs a coffee roaster late at night about a bean that has sold out and about Saturday opening hours. The Agent says when the bean is back, names the closest one in stock, and gives the hours. The customer replies with a thumbs-up. Customer support ### Prices, hours and stock, at 11pm The most common DM is a price or an opening time, and the next most common is something that has sold out. The Agent answers from your list, says when a thing is gone, and names the closest one you do have. A cafe owner DMs about a wholesale order. The Agent does not quote a price. It asks for a name, then for a phone number, one at a time, and a named person on the team then replies in the same thread to arrange the call. Lead capture & handoff ### Ask for one thing, then hand over A wholesale or bulk enquiry is worth a call, not an AI quote. The Agent asks for a name and a number, one at a time, logs the enquiry, and the thread waits in your Inbox for a person to finish it. A customer sends a voice note in Spanish. The Agent reads the transcription and answers in Spanish with today's closing time, Saturday hours, and the price of a bean in stock. The customer asks a follow-up in Spanish and the Agent is typing. Multi-language ### Whatever language the DM is in An Instagram account gets messages from everywhere. The Agent replies in the language each DM is written in, so one account covers every market with a single Agent behind it. [ Read the Instagram setup docs ](https://docs.quickchat.ai/channels/instagram/) Live in about a minute ## How it works Three steps: one in your Quickchat AI account, one in an Instagram sign-in window, and a test DM from another account. There is no Facebook Page to link and no Meta app to create. ### 1. Create your AI Agent Give it a name, a personality and instructions in plain language. Paste in your prices, opening hours and FAQ so it answers from your content rather than from generic training data. ### 2. Connect to Instagram Open Instagram in External Apps and press Connect to Instagram. Sign in as the Professional account you want answering, leave the message permission on, and allow. The window closes itself. ### 3. Send a test DM From another account, DM the one you just connected. The Agent replies, the thread appears in your Inbox under the sender's name, and the panel stops saying it is waiting for the first DM. [Start for free](https://app.quickchat.ai/register) [ Read the setup guide ](https://quickchat.ai/post/instagram-ai-chatbot-answer-dms) ## What Instagram can and cannot carry Instagram is the quickest channel here to connect and the one with the clearest edges. This integration works on direct messages and nothing else, so it is worth knowing where the line is before a customer finds it for you. ### DMs, not comments Not on this channel Comments on posts and Reels never reach the Agent, and neither do story mentions. Comment-to-DM automation is not something this does. What you get Everything sent to the account as a message does reach it: text, story replies marked as such, photos and videos it can look at, files it is told about by name, and voice notes transcribed to text. A shared post arrives as its message only. ### A 24-hour reply window Not on this channel Instagram lets a business reply for 24 hours after the person's last message. Outside that window nobody can reply, the Agent or you. What you get Each new message from the customer starts the window again, and the Agent answers straight away, so it is almost never affected. It matters when a person picks the thread up hours later, which is the argument for letting the Agent answer first. ### Plain messages, one account each Not on this channel A reply typed in the Inbox must fit one Instagram message, up to 900 characters. A JPEG or PNG image or a PDF goes as its own message, without a caption. One account connects to one Agent. What you get The Agent's own answers are split across messages automatically, and links inside them are live. Running several accounts means an Agent for each, which also gives each one its own instructions and its own knowledge. Pricing ## Pricing that scales with your volume Start free and upgrade as your traffic grows. The Instagram integration is on every plan. ### Free $0 /month * Personal, non-commercial use * 1 User license * 50 AI credits/month * 50 Knowledge Base Articles * Standard models * All integrations * Unlimited AI Actions [ Start for free ](https://app.quickchat.ai/register) ### Starter $9 /month Everything in Free, and: * Commercial use * 150 AI credits/month * 100 Knowledge Base Articles * Standard & Advanced models * Auto-refresh URLs * Voice Input [ Choose Starter ](https://app.quickchat.ai/register) Most popular ### Basic $29 /month Everything in Starter, and: * 500 AI credits/month * 300 Knowledge Base Articles [ Choose Basic ](https://app.quickchat.ai/register) ### Essential $99 /month Everything in Basic, and: * 3,000 AI credits/month * 500 Knowledge Base Articles [ Choose Essential ](https://app.quickchat.ai/register) Instagram charges nothing for a Professional account or for the messaging API, so there is no second bill to plan for. An Instagram conversation costs you only the AI credits the Agent's replies use. [ See full feature comparison ](https://quickchat.ai/pricing) ## Questions, answered ### Is it free to try? Yes. The free plan includes 50 AI credits every month, not a one-time trial, with no credit card. The Instagram integration is on every plan, and Instagram charges nothing per DM, so the plan price is the whole cost of running the channel. ### What do I need before I can connect? An Instagram Professional account, either Business or Creator. A personal account cannot receive messages from an app. Switching is free and takes about a minute in the Instagram app under Settings and privacy, then Account type and tools. You do not need a Facebook Page or a Meta Business account. ### Do I need a Facebook Page? No. Instagram connects directly through Instagram, which is different from Messenger and WhatsApp, where a Facebook Page is the thing you connect. You sign in with the Instagram account itself and nothing else. ### How long does setup take? About a minute. Press Connect to Instagram, sign in, allow the two permissions, and the window closes itself. Until the first DM arrives the panel says it is waiting for one, which is not an error. Send a DM from another account to see the first reply. ### Why does Instagram say "Something went wrong" when I connect? Instagram connects whichever account your browser is already signed into, and it offers no account picker. If that account is personal rather than Professional, or the wrong one of several you are signed into, Instagram stops with a generic error before anything reaches Quickchat AI. Click Sign in as a different account under the connect button, which makes Instagram ask you to sign in again so you can choose. ### Can it read photos, voice notes, or story replies? Yes. Photos and videos reach the Agent and it can answer questions about them. Voice notes are transcribed before it reads them, and if a transcription fails it is told so rather than answering a message it never got. Story replies arrive marked as replies to a story, though the Agent cannot see the story itself. Story mentions and shared posts are not delivered. ### Can it reply to comments? No. This integration receives direct messages only. Comments on posts and Reels, and story mentions, are not delivered to it, so it cannot see or answer them. If comment automation is the thing you need, this is not the right tool. ### Is there a time limit on replying to a DM? Yes. Instagram only lets a business reply within 24 hours of the person's last message, and each new message from them starts the window again. After it closes the conversation cannot receive a reply, from the Agent or from a person. This is an Instagram rule, not a Quickchat AI limit, and it is the main reason to let the Agent answer straight away. ### Can my team reply by hand? Yes. Instagram threads land in the same Inbox as your other channels, under the sender's Instagram name. Typing a reply takes the thread over and stops the Agent in it, and the customer sees one continuous conversation with no handover announcement. A reply typed in the Inbox must fit one Instagram message, up to 900 characters, and you can also send a JPEG or PNG image or a PDF, as its own message without a caption. The Enable Instagram toggle pauses the Agent without disconnecting the account. ### Can one Agent answer on several accounts? No. One Instagram account connects to one AI Agent, and connecting the same account to a second Agent is refused. Several accounts means an Agent for each, which also lets each one carry its own instructions and its own knowledge. ### What can Quickchat AI do with my account? Only what the two permissions allow: identify the account, and read and reply to its DMs. It cannot post to your feed, read your followers or change your settings. Instagram keeps its own record under Apps and websites in the app, and removing Quickchat AI there revokes access from Instagram's side, whatever the panel says. ### Is Quickchat AI affiliated with Meta? No. Quickchat AI is an independent company. It connects to your Instagram account through the Instagram API using the permissions you grant, and you can remove that access from your Instagram settings at any time. It is not owned by, endorsed by, or otherwise affiliated with Meta. Instagram is a trademark of Meta Platforms, Inc. Got more questions? [ Contact us ](https://quickchat.ai/contact) ## Connect your account and start answering Create your Agent, sign in with Instagram, send a test DM. Free to start, no credit card, and no Facebook Page. [ Start for free ](https://app.quickchat.ai/register) [See pricing](#pricing) A short Instagram DM thread with the same roaster. The customer asks whether it is open today, the Agent answers with the closing time and offers to hold a bag for collection, and the reply is marked as seen. [ ![Quickchat AI](https://quickchat.ai/quickchatai_logo.svg) for ![](https://quickchat.ai/_astro/instagram.BJk0hAG8.svg) Instagram ](#instagram-top) [Main site](https://quickchat.ai/) [Pricing](#pricing) [Docs](https://docs.quickchat.ai/channels/instagram/) [Privacy](https://quickchat.ai/privacy) [Terms](https://quickchat.ai/terms) Instagram is a trademark of Meta Platforms, Inc. Quickchat AI is an independent company that connects to your Instagram account through the Instagram API, using the permissions you grant. It is not owned by, endorsed by, or affiliated with Meta.